New Survey Reveals 71% Of Dads Would Prefer a Sustainable Gift this Father’s Day.
Two new surveys of over 1000 dads and over 1000 people buying for dads in the UK shed light on what dads really want this Father’s Day Vs what people think they want. A huge 71% of dads would prefer a sustainable gift while 61% of buyers are put off buying sustainable gifts because of the perceived price tag.
With Father’s Day less than a month away, people are starting to think about ‘what to get this year’. Two new surveys from sustainable personalised gift company, Create Gift Love, have revealed that a whopping 78% of us struggle with gift ideas for our heroes, thankfully, the survey also revealed what dads actually want.
Emily Carr (39) co-founder of Create Gift Love with husband Tony Carr (39) from Christchurch, Dorset said: ‘When it comes to Father’s Day, I’m trying to find ideas for my own dad and help the children with ideas for Tony. It’s no wonder it’s a struggle, that’s why we wanted to do this, we wanted to take the stress out of celebrating dads and father figures everywhere.’
The survey asked 1000 dads what type of gifts they’d prefer, and how they’d like to spend their special day. When it came to gifts, 71% of dads said they’d prefer a sustainable gift and when asked what would mean the most to them this Father’s Day, 48% said they’d prefer to spend time with the family.
On the flip side, the second survey to gift buyers asked how important it was to them that gifts were sustainably made, and while 68% said it was important or very important, 61% said price would put them off buying sustainable gifts.
‘We thought this was quite interesting’ continues Carr ‘and certainly a trend we’ve noticed. People want to get something that has minimal impact on the planet, a conscious gift. But the perception is that this is expensive. And, yes, there are plenty of expensive eco-conscious gifts out there of course, but there are also affordable ones too. All our handmade gifts are sustainably made, and with our average order value at £27, we also fit with the 47% of gift buyers who are sticking to a budget between £10-£30 for Father’s Day.’
As well as asking questions around sustainable gifting, the independent surveys also asked how important it was for gifts to be made in the UK. For buyers, 79% said they’d buy their Father’s Day gifts from the UK if money wasn’t a consideration, and it was those buyers aged 25–34 who felt it was most important to buy gifts from the UK.
‘Buying from the UK and buying sustainably often go hand in hand’ explains Carr ‘mainly due to the decreased carbon footprint of the gift, it’s going back to that conscious gifting. A lot of people also want to give something unique and handmade that supports local artisans. This shift in gifting behaviour is really promising, consumers have so much spending power, by purchasing sustainable gifts they’ll encourage other makers and manufacturers to enhance their sustainability offering which can only be a good thing.’